CLUE offers assistance in the launching of new products in Asia, mainly in Malaysia and Singapore. We take full responsibility for respective marketing communications, project management and training tasks. Furthermore, we also provide assistance in the selection of suitable distributors, and in some cases, we even take on this function ourselves.

Best Practice

ZERAMEX®

ZERAMEX® is the top-quality, two-piece dental implant system of the Swiss company Dentalpoint AG. Manufactured on the basis of zirconia ceramic, ZERAMEX® is guaranteed metal-free and thus without any health risks. CLUE assists in the launch of ZERAMEX® in the Southeast Asian market, taking on responsibilities including initial market research, registration, distribution as well as personnel training.

Jürg Bolleter, CEO Dentalpoint AG: «CLUE has been the perfect partner for the launch of our dental flagship product in Malaysia and Singapore. Markus Helbling has established the necessary contacts in a very short period of time and supported us competently, with his ‘hands-on’ approach as we stepped into the unfamiliar Asian market.»