Markus Helbling founded CLUE in 2012. Helbling has had a long and varied career in the media industry having worked for over ten years with the two largest Swiss media companies – Swiss Radio and Television SRF and Ringier. Most recently he was Managing Director and Festival Director of the Rose d'Or Festival in Lucerne, one of the world's most prestigious entertainment television festivals, which is now owned by the European Broadcasting Union (EBU). Helbling completed his studies at renowned Swiss universities and holds a master's degree in Social Anthropology, Media Studies and Religious Studies from the University of Berne and an Executive Master of Science in Communications Management from the University of Lugano.

Felix Heinimann started his career in private banking before he joined Ernst & Young as Vice Director. He later worked for the Swatch group as the youngest member of the extended board of directors as Director for a global product portfolio. In the year 2000 Heinimann established Essence Communications as an associate agency of the large WPP Group, mainly to service Siemens in Southeast Asia. Due to its focus on securing new MNC clients across all sectors of industry and its fast and noticeable growth, WPP made further investments in Essence Communications and acquired a majority stake in 2005. Today, Heinimann is Managing Director of Essence Burson-Masteller as well as Managing Partner of CLUE.